(fashionista.com) - When Tiffany & Co. announced earlier this month that it planned to start telling its customers exactly where their diamonds come from, it was couched in the bold claim that the company would be sparking a "new era of diamond transparency" by doing so. "Tiffany believes that knowing provenance" — i.e. where diamonds are sourced — "is critical to ensuring its diamonds are among the most responsibly sourced in the world," the brand said in a release. So is Tiffany & Co. really poised to usher in a new era of transparency in the world of fine jewelry?
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