Certainty in the Diamond Industry? Watch Out For Tipping Points

For about seven years now, industry, academia, and many other fields of human activity have begun talking about "Tipping Points," writes Albert Robinson of IDEX Online. That is a result of an influential book by Malcolm Gladwell called The Tipping Point: how little things can make a big difference. A tipping point, he says, is "the moment of critical mass, the threshold, the boiling point". On a grand scale, tipping points happen in politics, where omnipotent empires slowly start to crumble. The same phenomenon can be seen in business, where once mighty companies see their products lose relevance and market share to leaner newcomers with innovative approaches.