(Idex Online) - Are consumers a gullible group of people, driven by personal desire to look pretty that outweighs care for others? Is it possibly a misplaced expectation that consumers be more moral than the lowest among the diamond industry? Or is it possible that the real issue is that most consumers care only when it affects them personally? There is no doubt that a concern for being ripped off or conned is more discerning than what happens to other, anonymous people – such as diamond diggers – on the other side of the world.
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